200+ Stores, One Smart Cleaning Solution: Rossmann’s Strategic Retail Upgrade with Gausium Phantas

Pioneering Retail Innovation with Autonomous Cleaning

As the originator of the drugstore concept, Rossmann has long been known for setting benchmarks in retail. Today, the German drugstore giant continues to lead the way—not just in product selection, but in embracing intelligent technologies that enhance store operations and customer experience.

In its pursuit of innovation, Rossmann sought to explore how emerging technologies could support its mission. After attending trade fairs and conducting internal workshops, Rossmann’s team connected with Gausium, a global leader in autonomous cleaning solutions. The collaboration marked a significant milestone in Rossmann’s digital transformation journey.

Image: the Rossmann drugstore in Werther, Germany

Efficiency Meets Intelligence

The result? A fleet of over 200 Gausium Phantas robots now deployed across Rossmann’s stores, with all new store openings set to include Phantas by default.

Three key aspects won Rossmann over:

• Efficiency: Phantas cleans an entire store in just 1.5 hours—without supervision.
• Thoroughness: It ensures high cleaning standards across every aisle and corner.
• Ease of Use: With app-based control, any adjustments are quick and intuitive.

Image: Gausium’s Phantas working at the Rossman drugstore

“Naturally, there was some skepticism in the beginning,” shared Sebastian Rehse, Store Manager at Rossmann, Werther. “But in the end, it’s incredibly simple. It’s not time-consuming at all and actually takes work off our hands.”

Phantas doesn’t just automate floor cleaning—it returns valuable time to store staff, allowing them to focus on customers and what truly defines the Rossmann brand. The robot integrates seamlessly into daily operations, moving quietly and unobtrusively through the store—without disrupting the shopping experience.

It’s also highly adaptable to dynamic retail environments. “If we move displays, it adapts accordingly and cleans the space where the display was previously located,” added Rehse.

Scalable, Reliable, and Future-Ready

Rossmann’s choice of Gausium was not just about cutting-edge tech—it was also about service and reliability.

“Firstly, the test phase was a complete success—the device quickly proved its worth,” said Arwed E. Gronsky, Head of Operations at Rossmann. “Additionally, their service partner Philon offered us an all-inclusive package, which made the decision even easier.”

Positive feedback from stores across Germany continues to pour in, and the robots have become not just tools, but symbols of Rossmann’s forward-thinking culture.

“I can wholeheartedly recommend Gausium to anyone looking to advance in robotics,” Gronsky concluded.

A Strategic Step into the Future

By integrating Phantas into its store operations, Rossmann is not only optimizing cleaning but embracing a broader vision of automation, customer-centricity, and sustainable efficiency. With Gausium as a trusted partner, Rossmann continues to solidify its position at the forefront of smart retail.

Following the successful completion of the initial rollout, Rossmann is now preparing for a second phase, with plans to deploy additional devices across more locations—further expanding the impact of autonomous cleaning within its operations.

About Rossmann

Founded in 1972, Dirk Rossmann GmbH, commonly referred to as Rossmann, is one of the largest drug store chains in Europe with around 56,200 employees and more than 4000 stores.In 2019 Rossmann had more than €10 billion turnover in Germany, Poland, Hungary, the Czech Republic, Turkey, Albania, Kosovo, Spain and Azerbaijan. The Company offers product range for baby and body care, hygiene, sun protection, cosmetics, dental hygiene, household, pets, hair care, perfume, fragrances, and food products.

About Gausium

Gausium is a leading company of AI-powered autonomous cleaning solutions with more than 4,000 customers in more than 70 countries and regions. Products and services of Gausium include commercial floor cleaning robots, docking stations, cloud platform and application software, and more in the pipeline. Driven by a vision to lead the intelligent digital transformation of the cleaning and service industry, Gausium offers the world’s most comprehensive portfolio of commercial cleaning robots, empowering individuals to work smarter and lead more fulfilling lives.